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Content design is the infrastructure that enables AI to accelerate team velocity.

My Story

I build content systems that scale. This includes creating frameworks with content guidelines, creating AI-powered evaluation tools that check content against those guidelines, and aligning cross-functional teams around a shared voice.

Great content design is about enabling good decision-making for everyone who touches the product.

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Content systems & scalability

I design the infrastructure behind great content.

  • Content guidelines

  • Style guides

  • Voice & tone

  • Content patterns

  • Content strategy

Team enablement & self-service

I build tools, resources, and rituals that empower non-writers to produce quality content independently.

  • AI-powered tools

  • Office hours

  • Content ops

  • Mentorship

  • Workshops

UX writing & product content

I craft the words that help people navigate complex products with confidence.

  • Onboarding

  • Transactional content

  • Compliance with legal standards

  • Plain language

Cross-functional influence

I operate at the intersections of design, product, engineering, and legal.

  • Stakeholder alignment

  • Influence with authority

  • Roadmap advocacy

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